Little Ducklings Skincare

Creative Direction & Brand Design

Little Ducklings is a fictional baby skincare brand created as part of a 48-hour brand identity sprint. This self-directed project was designed as an exploration to strengthen my skills in developing strategic brand systems within a condensed timeline.

I played the role of Creative Director and Brand Designer for this project, creating a visual identity that feels gentle, trustworthy, and playful while remaining flexible across a variety of brand touchpoints.

The identity draws inspiration from the comfort and joy of bath time, combining soft typography, cheerful illustrations, and a bright yet calming color palette. The duck icon serves as a recognizable brand asset, while the supporting visual elements work together to create a cohesive system that can be applied consistently across marketing materials, digital experiences, and future brand extensions.

Rather than focusing solely on the logo, this exercise challenged me to think strategically about how a brand comes to life through its complete visual language. The brand guidelines establish a clear framework for typography, color, illustration, iconography, and supporting assets, resulting in a scalable system that is both memorable and adaptable.