While working for North American Dental Group (NADG), I took the lead on a regional social media ad campaign for dentists in the Meridian Region. Below you will see two sets of branded social media posts for Parkersburg Endodontics (one of five offices in the region that participated in Save Your Tooth Month). The goal was to create eye-catching, short-worded social media posts that would allow the target audience to learn a bit about the benefits of saving your natural teeth. The first set is more playful, as I spent time creating illustrations to capture the main idea of each post. I was inspired by images of dental tools, nice teeth and dental related items that helped me to create these illustrations.

For the second set of posts, I used stock photos, typography and basic shapes to capture the essence of each post. I wanted each post to be simple, and emphasize smiles, different age groups and cultures, and the joy of saving your natural teeth. Similarly to the first set, the copy was kept short and sweet to allow the audience to quickly glance at each post, and understand the message. Both sets of ads aligned with NADG branding. (*Note: Logos were provided - not created by me).