Paw-Printz

Art Direction + Graphic Design + Illustration

Paw-Printz is a personal project I created to expand my design skills and explore the full logo design process, from proposal to finished deliverables with mockups. The concept imagines a durable, fitted shoe made specifically for dogs and cats, inspired by the challenges of walking pets in harsh weather conditions.

My focus was on creating a logo and brand identity that are playful and memorable, clear and versatile across applications, and conceptually tied to the product’s purpose. This project allowed me to practice end-to-end brand development, from ideation to presentation, while experimenting with creative problem-solving.