Paw-Printz is an passion project and concept that I came up with to expand my knowledge and experience in design. I wanted to go through the full design process, starting with a proposal and ending with a finished product that had a brand identity. The idea of the Paw-Printz brand is that it is a type of shoe made specifically for dogs and cats. This idea came from the fact that I can never take my dog for walks in harsh weather conditions (like snow) because it is bad for her paws. Therefore, why not create a durable, comfortable, and stylish shoe for our furry friends. At this point, I was able to create a brand from an idea, which could appeal to pet owners everywhere. (*Note: Not a real company; strictly for learning purposes).