MotionCache
Logo Design, brand Guidelines + Branded Assets
motioncache requested a combination logo for their startup website and shop. The goal was to create a functional, playful word-mark and pictorial logo that come together effortlessly as one. The products and content coming from motioncache are heavily focused on the topics of motion design and video games, which provides a “cache” of entertaining and educational content, as well as cool motion design assets available for purchase.
With gaming and animation being the core to this brand, I created treasure chest to represent a cache of motion and video game content. Artwork inspired by brands like GameCube, and video games like The Legend of Zelda.
The brand guidelines are playful and fun, further emphasizing motion and gaming. These brand guidelines were styled with animation in mind, so the client has the opportunity to create an interactive experience for those who access the brand guideline document. The feel of these guidelines mix modern and retro styles to create a cohesive piece that feels fresh and engaging.
