KURE: Practice Resource Partners
Logo Design + Brand Guidelines + Print Collateral
I worked with KURE to create a new logo and brand guidelines for their healthcare consulting startup. They needed a bold, simple, and professional identity to reflect their role as a trusted strategic partner in the industry.
I explored multiple concepts before landing on a final design that uses blue and purple to convey comfort, professionalism, and class. The lotus symbol represents tranquility, wisdom, and rebirth, reflecting how KURE guides clients to new avenues for growth while inspiring trust and confidence. The resulting brand system is clean, approachable, and flexible for future applications across marketing and business touchpoints.
KURE Final Logo
Once the full logo process was complete, I delivered a logo to my client that made them happy and excited to launch their business.
