KURE | Practice Resource Partners
Logo Design + Brand Guidelines + Print Collateral
I worked with KURE on creating their new logo and brand guidelines for their startup company. KURE is a healthcare consulting group that serves as a strategic partner in the industry, offering services that fulfill marketing and scaling needs. For their logo, they wanted something bold, simple and professional. After multiple versions, they finally landed on the concept below.
Blue and purple work well together, and portray comfort, professionalism, and class. I chose a lotus to represent tranquility, wisdom, and rebirth. These concepts also represent their business model because clients can trust them, and feel at peace knowing that the experts at KURE will open new avenues for success for their companies.