Evenflow: Water Filtration

Branding + Graphic Design + Illustration

As part of my ongoing practice and exploration of new styles, I created a personal project for a faux company called Evenflow Filtration, which specializes in water filters that deliver a crisp, clean, and organic taste. The goal was to design an ad that contrasts a modern, clean font with an organic typeface to reflect both clarity and natural qualities.

My focus was on exploring typography and visual hierarchy to create a composition that is balanced and visually engaging, conceptually aligned with the product’s qualities, and experimenting with new stylistic approaches. This project allowed me to refine my design thinking while testing ways to combine modern and organic aesthetics effectively.